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Cystic Fibrosis Canada (2024 Marketing & Communications Lead – Walk to Make Cystic Fibrosis History Committee)

Organization Name: Cystic Fibrosis Canada
Opportunity Title: 2024 Marketing & Communications Lead – Walk to Make Cystic Fibrosis History Committee
Category: Boards / Committee / Leadership
Commitment: Less than 6 months
Start Date: January 2, 2024
End Date: March 29, 2024

  • Appropriate for volunteers aged between 18 and 55
  • Appropriate for volunteers aged 55 and over
  • Family-oriented volunteering
Opportunity Description:

About the Walk

The Walk to Make Cystic Fibrosis History takes place in over 40 locations in Canada including Regina.  We rely on the energy, passion and skill of our generous volunteer to help make a difference in communities from coast-to-coast.  If you have a few hours a week in the months leading up to Walk Day on Sunday, May 26th, 2024 – we want to hear from you!

Position Overview

The Marketing & Communications Lead is responsible for the creation and implementation of a promotional and media plan for the Walk to Make Cystic Fibrosis History taking place in Regina.  The goal is to ensure that the community is both aware and excited about having the event in Regina.


  • Promote the Walk throughout the community
  • Along with Walk/Event Chair, acts as a local contact for media (TV, Radio and Newspaper) pre-event and weekend of the event
  • Uses social media to keep the Walk top of mind with participants and the community
  • Distributes Walk information to all community calendars, community newspapers and cable television
  • Help to source local human-interest articles, radio PSAs etc.
  • Act as a media liaison at the Start/Finish location
  • Work in conjunction with your Walk/Event Chair/CF Staff to acknowledge the community’s support for the event by sending out post-event thank you letters to all sponsors
  • Along with Sponsorship Lead/Volunteer Lead/CF Staff, assist as a local contact answering or directing all communications for sponsors, activities & volunteers.
  • Along with CF Staff work to re-engage past Walk participants and invite new people to participate
  • Along with CF Staff work to build on planned activities, connecting with interested parties and help them understand why Walk matters and how they’ll benefit from participating
  • Providing support and ideas to teams and participants to encourage online fundraising to reach individual and team goals
  • Holding team captain meetings leading up to the event
  • Participating in call campaigns for retention and fundraising coaching

What you get for volunteering on and leading up to Walk Day

  • A sense of achievement for supporting the cystic fibrosis community
  • Gain valuable volunteer experience while enhancing your networking skills
  • The opportunity to have fun and meet new people
  • Food, snacks and drinks on Walk Day
  • A Reference letter
  • The ability to provide a meaningful and special experience for the cystic fibrosis walkers in their efforts to raise awareness and much needed funds to go further for all Canadians living with CF.

How to Apply

Please send your resume and a brief cover letter expressing your interest in volunteering for the Walk to Make Cystic Fibrosis History to:

Fill out the volunteer expression of interest form HERE or email

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Regina, SK

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